The project “Supporting Rumor Management, Broadcasting of Accurate Information, and Strengthening of Social Cohesion in Guinea in the Context of the Response to COVID-19 and Ebola” was a rapid response, nine-month project implemented from March to December 2021 in the four regions of Guinea, with support from the European Union.
The project aimed to improve the response to the COVID-19 and Ebola epidemics by fostering locally rooted communication in a way that strengthens trust and collaboration between authorities, health sector actors, civil society, media, and citizens.
The evaluation highlighted how the project contributed to foster the prevention and propagation of COVID-19 and Ebola. 68% of the community members surveyed reported that the project contributed improve the credibility of information shared on these two diseases. 55% of the respondents also highlighted that this improved credibility of information shared led to an improvement of the trust and collaboration between populations and actors engaged in combatting these epidemics. The use of a diversity of communication channels was key to this effort, including radio, TV, and social media, as well as the early engagement of a diversity of groups in communication efforts, including women and vulnerable groups. Partnerships and synergies with other initiatives, including the national response plan, ensured effective collaboration with authorities, including at the national level.
