2024 Rebrand FAQs

One Brand: Search for Common Ground

A year after announcing the merger between Preemptive Love and Search for Common Ground, we’ve updated our visual identity to reflect the strength of our newly unified organization.

Questions about it? Here’s everything you need to know about the public launch of our rebrand on February 29th, 2024.

Frequently Asked Questions

  1. The rebranding means there is a new integrated look, voice, and feel, for both Preemptive Love and Search for Common Ground but we’re doing our work of peacebuilding in the same way as before the merger, through inclusivity and collaboration. Watch the video below to hear from Rebecca Besant, Executive Director, for an update on our merged organization:

     

    Additional questions or concerns? You can reach out to us at [email protected].

  2. As part of our ongoing commitment to transparency and keeping you informed, we want to remind you of our merger announcement from last year and express our gratitude for your continued support during this transition. Over the past few months, we’ve been providing periodic updates through social media, blogs, and emails to keep you in the loop about the changes ahead.

    You may have seen this announcement on social media before receiving an email to inform you of the change. The timing of our email announcements are essential to ensure that our website is fully updated with the new branding, providing you with a seamless experience as we move forward. We appreciate your patience and understanding throughout this process, and we look forward to sharing our exciting new chapter with you. Thank you for being a part of our community.

    Not sure if you received an email? Here’s a copy of what was sent out to our donor community on January 31st, 2024.

    Additional questions or concerns? You can reach out to us at giving@sfcg.org.

  3. We are continuing to sending out emails to ensure you are aware of our updated branding. The timing of our email communications is essential to ensure that our website is fully updated with the new branding, providing you with a seamless experience as we move forward. We appreciate your patience and understanding throughout this process, and we look forward to sharing our exciting new chapter with you. You can learn more about the meaning behind our rebrand by watching this quick video. Thank you for being a part of our community.

    Additional questions or concerns? You can reach out to us at [email protected].