This is the final external evaluation report of the project “TaasirLink: Citizens Narrative Campaign”” in Kyrgyzstan. The project was implemented January to December 2020.
TaasirLink aimed to increase resilience among youth at risk of radicalization and recruitment by implementing online and offline counter-messaging campaigns built on the positive deviance approach of behavioral and attitude change involving influencers identified through a social network analysis.
The final evaluation found that the campaigns successfully reached and resonated with the targeted communities and positively affected them. The majority of participants also reported that they put in practice the acquired knowledge, which indicates a high effectiveness of the information campaign.
