Title: “Promotion of Key Family Practices” Final Evaluation – Madagascar – February 2017

Search for Common Ground implemented the project “Promoting Key Family Practices through Regional Communication Strategies for Child Survival, Development, Education and Protection” between August 2014 and March 2016, funded by UNICEF and UNFPA, in Analanjirofo, Anosy and Atsimo Andrefana regions of Madagascar. The project was part of the development of national communication plans aiming at promoting behavior changes in favor of children’s rights.

This final evaluation report outlines the main results of the project. Training participants increased their knowledge in communicating on the Key Family Practices. The local radios and community organizations were efficient in terms of broadcasting the different programs and more than 60 000 people were also reached through community events. Overall, 87% of the population interviewed had listened to at least one SFCG “product”. The report presents visible effects: in the education sector, the findings show that 89% of the population who listened to the messages adopted and practiced “sending children to school who were between the ages of 6 and 11 years old”. Protection aspects were also well received, as 84% adopted immediate actions to behave non-violently towards children, and 96% rejected early marriage for children younger than 18 years old. In terms of sustainability, the project allowed for the development of collaboration mechanisms between WASH, health and education sectors and the media, which will last after the end of the implementation. One of the main recommendations is to increase capacity building activities and promote skills transfer from SFCG to national official or non-governmental actors; this is now being carried out by SFCG in the framework of a new UNICEF project.


Madam Prime Minister

Introducing the first female (and fictional) Prime Minister of Nepal.

Peace Day Nepal

“Peace on Earth” – a contest to mark International Peace Day in Nepal

Participate in a nation-wide contest and win an internship with celebrated filmmaker Tsering Rhitar Sherpa!


Radio Rescue: farmers turn to airwaves over violence in Rwanda

Every Sunday afternoon, thousands of listeners across Rwanda tune into a radio show that became a lifeline for farmers at risk of losing everything.

samy gasy media interview

Samy Gasy: Communication and Conflict Resolution in Madagascar

Samy Gasy is an international training program in conflict transformation and peacebuilding targeting influential groups in Malagasy society.


LGBT rights in Nepal: the way forward

Search – Nepal’s latest reality TV show increased trust in the police. It also featured one of the country’s most prominent LGBT activists.


Participate in Search – Nigeria’s Photo and Video Essay Contest!

As part of our project on the protection of Holy Sites, we are launching a contest for Nigerian photographers and filmmakers.