“C’Est Possible”: a Project Debut in Madagascar

Our project Samy Gasy tackles Madagascar’s political fragility, bringing together local leaders for training on dialogue and conflict transformation.

Project Mazava II: Building Trust around Madagascar’s Mining Sites

As the 2018 elections approach, new tensions arise around Madagascar’s mining sites. Our work is helping prevent violent clashes.

Final Evaluation–Media for Change:Promoting Responsible Journalism to Enhance Accountability and Citizen Engagement in Governance in Madagascar

In Madagascar, radio is highly influential and was often pinned as the “Fourth Power”. While it remains a major force, it suffers from tremendous limitations in the wake of the 2009 economic and political crisis, especially in regards to the competencies and professionalism of its staff. For numerous unemployed youth, entering the media and the radio sector is the alternative to unemployment. Consequently, it is estimated that more than 80% of journalists in the country have no previous media background or education. This gap contributed to a lack of confidence in media, tarnishing the legitimacy of the profession and its role as a positive force for change.

It is in this context that SFCG implemented a 15-month (October 2015-December 2016) media capacity building project,“Media for change.” Financed by the US Fund for Innovation in Public Diplomacy, the project was implemented in 9 regions to promote responsible journalism and improve accountability and citizen engagement in Madagascar. Training and rapprochement activities were successful not only in building the skills and the confidence of journalists but also in reinstating their credibility with listeners and the authorities. In October 2016, journalists and elected officials signed a Charter on Responsible Communication which guarantees true, objective and unbiased news broadcasting and the respect of media rights and expression. At the end of the project, 90% of listeners believed that the media had addressed issues of concern to them. The number of people who believed information from the media was “balanced” and “unbiased” increased more than three-fold, from 20% to 71% of the population. In addition, 56% of interviewed listeners indicated that they had changed their behavior as a result of programs and programs broadcast by targeted radio stations. The project “Media for Change” was quite successful, but the Malagasy media still has challenges to overcome, such as journalist’s working conditions in terms of equipment and social benefits.

Title: “Promotion of Key Family Practices” Final Evaluation – Madagascar – February 2017

Search for Common Ground implemented the project “Promoting Key Family Practices through Regional Communication Strategies for Child Survival, Development, Education and Protection” between August 2014 and March 2016, funded by UNICEF and UNFPA, in Analanjirofo, Anosy and Atsimo Andrefana regions of Madagascar. The project was part of the development of national communication plans aiming at promoting behavior changes in favor of children’s rights.

This final evaluation report outlines the main results of the project. Training participants increased their knowledge in communicating on the Key Family Practices. The local radios and community organizations were efficient in terms of broadcasting the different programs and more than 60 000 people were also reached through community events. Overall, 87% of the population interviewed had listened to at least one SFCG “product”. The report presents visible effects: in the education sector, the findings show that 89% of the population who listened to the messages adopted and practiced “sending children to school who were between the ages of 6 and 11 years old”. Protection aspects were also well received, as 84% adopted immediate actions to behave non-violently towards children, and 96% rejected early marriage for children younger than 18 years old. In terms of sustainability, the project allowed for the development of collaboration mechanisms between WASH, health and education sectors and the media, which will last after the end of the implementation. One of the main recommendations is to increase capacity building activities and promote skills transfer from SFCG to national official or non-governmental actors; this is now being carried out by SFCG in the framework of a new UNICEF project.

Samy Gasy: Communication and Conflict Resolution in Madagascar

Samy Gasy is an international training program in conflict transformation and peacebuilding targeting influential groups in Malagasy society.

mediators madagascar

Common Ground, not compromise: a new strategy for Malagasy mediators

Search for Common Ground’s conflict transformation training has changed the work of Koto and Justome, two elderly mediators from rural Madagascar.

Communication and Dialogue around Madagascar’s Mining Sites

We are supporting the peaceful settlement of land disputes arising around Madagascar’s mining sites.