Search for Common Ground implemented the project “Promoting Key Family Practices through Regional Communication Strategies for Child Survival, Development, Education and Protection” between August 2014 and March 2016, funded by UNICEF and UNFPA, in Analanjirofo, Anosy and Atsimo Andrefana regions of Madagascar. The project was part of the development of national communication plans aiming at promoting behavior changes in favor of children’s rights.
This final evaluation report outlines the main results of the project. Training participants increased their knowledge in communicating on the Key Family Practices. The local radios and community organizations were efficient in terms of broadcasting the different programs and more than 60 000 people were also reached through community events. Overall, 87% of the population interviewed had listened to at least one SFCG “product”. The report presents visible effects: in the education sector, the findings show that 89% of the population who listened to the messages adopted and practiced “sending children to school who were between the ages of 6 and 11 years old”. Protection aspects were also well received, as 84% adopted immediate actions to behave non-violently towards children, and 96% rejected early marriage for children younger than 18 years old. In terms of sustainability, the project allowed for the development of collaboration mechanisms between WASH, health and education sectors and the media, which will last after the end of the implementation. One of the main recommendations is to increase capacity building activities and promote skills transfer from SFCG to national official or non-governmental actors; this is now being carried out by SFCG in the framework of a new UNICEF project.
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