Competitive Mapping Say et Kollo in Tillabéri report – project “On est ensemble !“
This report is part of the competitive mapping at the level of the two (2) new municipalities of additional intervention to the five initial municipalities of the “On Est Ensemble” project, funded by USAID. Search for Common Ground implements for 12 month (February 1, 2022 to January 31, 2023) in partnership with young people from the local association ComDev and the NGO BERANDI a project whose overall objective is to “Strengthen the resilience of young people in the face of violent extremism and to promote stability in long term in the north of Tillabéri”.
The competitive mapping conducted as part of the preparatory phase of the “On est ensemble” project aims to present an inventory of local economic needs and opportunities in the project’s target areas.
The principal objective of this analysis is to determine the level of viability of the initiatives / IGAs identified and retained within the framework of this project, taking into account the level of competition on the market.
Competitive mapping approach
- This competitive mapping seek to determine the panorama of competitors who are on the market in each municipality and then compare them to the initiatives proposed by young promoters in order to allow them to position themselves well. In addition to primary data on respondents’ perceptions, additional information is also collected through a review of the literature based on studies carried out in Niger on youth entrepreneurship or their access to the labor market. At the level of the communes of Say and Kollo, the viability of the initiatives is examined through their level of practicability, profitability, demand and supply.
- It thus emerges from the analysis of the KII data that apart from the “Communication Agency” and “Poultry” initiatives, all the other initiatives retained in Say have a fairly high level of practicability. On the other hand, it should be noted that the Feeding/breeding of cattle shows a high level of practicability according to all of the respondents. This is explained by the low level of urbanization of the commune whose economy is still dominated by the primary sector, mainly livestock and agriculture.
- The analysis of respondents’ perceptions shows that overall all the initiatives would be profitable. However, reservations are expressed regarding the communication agency and poultry farming initiatives where respectively 34% of respondents expect a low level of profitability for these two initiatives. In Kollo, The perception of the profitability of others is mixed with even a low level according to 25 to 50% of respondents. Among the initiatives deemed clearly profitable, catering (100%) would be in the lead, production of pure water (75%), fattening (50%) and fish farming (50%) and the mini market (50%).
- It emerges from the interviews carried out with customers that the assessment of the level of demand seems mixed because out of the seven initiatives five (5) would have, although to a lesser extent, a weak demand according to 10% or even 20% of the respondents. In Kollo, The level of demand from others is often considered low by 10 to 30% of respondents depending on the case. However, among the latter, the level of demand for fattening and fish farming deserves to be taken into consideration because it is perceived as high or average by 90% of customers.