Macedonia

Nashe Maalo: Design, Implementation, and Outcomes -Social Transformation Through the Media

Nashe Maalo, produced by SFCG-Macedonia (“Our Neighbourhood”) is a television series aimed at promoting inter-cultural understanding among children with a view to conflict transformation. This evaluation focused on assessing the achievement of the intended objectives of Nashe Maalo as well as determining the breadth of listernship. In addition, the evaluation sought to ascertain the contribution of NM to the wider Macedonia situation, despite this not being part of the original project expectations. Led by Channel Research, independent evaluators Emery Brusset and Ralf Otto submitted the evaluation report in December 2004. Some key findings include:

• 94.30% of the children have heard of the show, and more than 91% watch it at least once. Only 5.7 % have not heard of Nashe Maalo at all.



• Children who watch NM over a longer time period learn slightly more concrete information about other ethnic communities and other languages in their country, going beyond external attire and eating. To some degree they find out about conflict resolutions skills and alternative models for behaviour.



• The research confirms the assumption made by Search in the design of intended outcomes that children are naturally openminded on the subject of inter-group relationships, in spite of the fact that many have been exposed to specific negative notions regarding others. Nashe Maalo succeeded in getting new messages to the children and made them discuss the messages with peers and parents.

Nashe Maalo: Design, Implementation, and Outcomes -Social Transformation Through the Media

Nashe Maalo: Key Finding from 2004 Evaluation