Kenya

The Team: Kenya, Mid-Term Evaluation Results (March 2010)

As a response to the effects of the post-election violence in Kenya in December 2007, Search for Common Ground (SFCG) and Media Focus on Africa (MFA) developed and produced a TV and radio drama, The Team – an episodic series which asks a central question: “can Kenyans find a way to put the past behind them in order to have a better future”? Members of the fictional football team, Imani (Faith) Football Club, who represent major ethnic groups or social classes in Kenya, are brought together and challenged to overcome their fears and biases against one another so that they can see one another as individuals not as members of “the other.” The project was designed based on the assumption that popular culture can have an enormous impact in changing mass attitudes. A range of key issues were identified that provide a source of conflict within Kenyan society, many of which have direct links to poor governance. Developed in the months that followed the post election violence, the series is a metaphor about Kenyan society. Themes include ethnic tolerance and retribution, land disputes, mob violence and police impunity, gender violence, corruption and bribery, economic and social inequalities and youth unemployment. In January-February 2010 UPEACE conducted a midterm evaluation to assess the effectiveness and emerging impact of The Team and the multi-dimensional approach implemented by the producers.

Download the Midterm Evaluation Results

Download the Key Findings