The United Nations Educational, Scientific, and Cultural Organization (UNESCO) set February 13th as World Radio Day. It’s a day to celebrate radio, improve international cooperation between broadcasters, and promote access to information and freedom of expression over the airwaves.
As radio continues to evolve in the digital age, it remains the medium that reaches the widest audience worldwide. Search for Common Ground uses this multi-purpose medium to engage people, especially youth, in talking about topics that affect their daily lives.
Radio can save lives during natural or human-made disasters. We use radio to save lives by training journalists to report both sides of a conflict, to promote understanding rather than inflaming violence through “hate radio.” We also create radio soap operas and dramas, which use story to transform adversaries into fellow human beings, with common needs, dreams, and fears.
Through Radio for Peacebuilding Africa (RFPA), Search broadcasts peacebuilding messages to over 100 countries. Radio is by far the most effective method of communication in Africa. Radio increases knowledge and transforms attitudes, particularly in conflict-ridden areas where few other means to hear news or get entertainment exist. RFPA uses a range of creative strategies to build peace by:
Training journalists, particularly youth radio broadcasters, in fair and balanced reporting covering multiple perspectives;
Encouraging effective communication between politicians, radio broadcasters, and the people.